The most important step to starting a micro niche website is finding that micro niche. I cannot stress this enough – keyword and competition research is the MOST IMPORTANT part of this guide. Market research is an integral part of all business, not just online businesses.
Let’s use an example to illustrate my point. Let’s say you live in Bakertown and all it’s residences are bakers and all the shops are bakeries (over 100000 bakeries). You decide you want to open a bakery in this town because you are a baker. So, you go to the bank, get a loan and open a shop. In 2 months, you are forced to close because you haven’t sold a single item and your loans ran out.
I’m sure you’re saying to yourself, “Why the hell would you open a bakery in a town with so many bakeries?” EXACTLY! Why would you open a bakery in a market that’s so saturated? You wouldn’t because you would have done your research.
You would not want to enter a market that is so heavily saturated that you will be competing with everyone else because you sell the same exact thing.
The difference between a storefront and an online business is that the internet provides a cheap and easy medium to start that business. The costs to start online are a mere fraction of the costs for renting a store, having inventory, and hiring employees.
No matter how good you are at SEO (Search Engine Optimization), designing, coding, or writing, you will not make money online without doing your homework. Proper competition and keyword research will save you tons of time and resources, as it will take less effort to rank, and you will make sure there are enough searches to generate a proper income. Too many people just pick any random keyword expect to rank, and profit, this is simply not the case! Research is CRITICAL!
Keywords
Keywords are words or phrases that people search for on search engines: for example “Golf Gloves” is a keyword.
To maximize your profits and for the purpose of this guide, we will be targeting buyer keywords as opposed to information seeking keywords. Buyer keywords are used by people who are looking to buy something and not looking to browse. People searching using buyer keywords are more likely to click on advertisements and affiliate links you provide.
Examples or Buyer Keywords
Product names. Writing content for a product is easy because you can do it in the form of a review for that product. They are also better targets for you because these keywords tend to convert to sales more frequently = more money from advertisers for YOU!
A niche market is a sub-market of a greater one. But, to find a good market, you need to find a sub-sub-sub-sub-market.
Examples:
“Golf Gloves” – Starting keyword
“Golf Gloves for Women” – Niche!
“Fondant” – Starting keyword
“Vegan Fondant”- Niche!
Remember, not all keywords are created equal. This is where research comes in. Depending on the niche, payouts will be different. For example the healthcare/finance niches tend to pay the highest, and the video gaming niche the lowest. Top paying keywords are always highly competitive, and when you are starting out targeting these types of keywords make it very difficult to rank!
Ready to take your business seriously?
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